Natural substances are becoming more and more the focus of attention. Particularly on the cosmetic market, the trend of consumer demand towards natural solutions is becoming increasingly evident.
As such it was only logical for the Hamburg Cremer Group to become the exclusive distributor of the newly patented active rye ingredient Woresana, developed by the Hanover woresan GmbH, and place it in their Cremer Care programme. The experienced Cremer sales and marketing team will be introducing this unique global novelty to cosmetic manufacturers from January 2008 onwards. Together Cremer Care and woresan are entering the cosmetic supply market. Cremer Business Unit Manager Patrick Knüppel is fully aware of the importance of this new ingredient: “the Woresana product range complements the Cremer Care concept perfectly. The demand for pure vegetable ingredients in cosmetics is growing continuously.”
Gabriele Wolf, Managing Director of woresan GmbH, is also confident that she has found the ideal business partner for her unique product: “our new active rye ingredient enables the cosmetic market to meet consumer demand for a new, innovative and natural ingredient. Specific skin care products can be developed to deal with a whole range of skin problems. Rye, which contains valuable sources of vitamin B and has not yet been used for the manufacture of cosmetics, offers manufacturers a wide range of possible applications!”
The patented active rye ingredient is suitable and effective for use in many areas. Scientific, medical and dermatological tests demonstrate that Woresana is well accepted by the skin of both men and women. As such it has been possible to use the special qualities of the rye against a wide range of skin problems such as acne, dandruff, skin impurities or generally tired, dry or flaccid skin. It has also been effectively used for skin unbalances caused by hormonal changes in youth or old age. Patrick Knüppel says: “natural cosmetics are the name of the day and Cremer Care offers a comprehensive and highly innovative range made even more attractive by the new addition, Woresana”.
The concept of Cremer Care is to look specifically at the current customer base already manufacturing cosmetics and to offer these customers relevant and target-oriented product solutions. A large portfolio of natural cosmetic raw materials will also attract new as well as smaller, specialised customers. The patented active rye ingredient Woresana fits perfectly into this concept - its high innovative potential opening many doors in the cosmetic industry. Woresana® is a registered trademark.